Public opinion polling, especially of presidents and elections, has become a huge cottage industry in this country employing thousands and raking in millions of dollars from campaigns and political organizations anxious to determine the preferences of Americans. Needless to say, polling outfits are in intense competition to make the claim that they are the most accurate and the best predictor of outcomes.
As this country heads toward a still distant national election there are almost daily polls on the job performance of Donald Trump, the chances of his reelection and the popularity of his Democratic challengers. One of the most interesting developments in the polling race is the mini war of public opinion data crunching between the Rasmussen organization and all the more well known pollsters such as Quinnipiac, Monmouth, CNN, Politico, Reuters, Marist, NBC/Wall Street Journal and ABC/Washington Post.
To make a long story short, Rasmussen was one of the very few pollsters that got the 2016 election outcome correct showing that Donald Trump would win the presidency. Since Rasmussen is often viewed as an “outlier” pollster and according to some a front for conservative points of view, its correct prediction of a Trump victory sticks in the craw of the establishment polling organizations. The folks at Rasmussen waste little time in pointing out that in this election cycle there’s is the most accurate appraisal of Trump’s popularity and presidency.
Why this is important is because currently Rasmussen’s polling is far different than most if not all of the rest of the more well known organizations in terms of assessing Trump’s job performance and his chances for a repeat of his 2016 victory. While the establishment pollsters have Trump in the neighborhood of the low 40 percent range in terms of job performance and popularity, Rasmussen has the President in the high 40 percent range ( and many times over 50 percent) in job performance and the same with his overall popularity.
Now I am not in any way an expert on polling techniques in terms of sample size, demographic identification, and likely voters vs. registered voters, but Rasmussen boldly claims that most of the establishment polling that is being done today is seriously flawed and biased against President Trump. Of course if Rasmussen is correct about the current status of Trump the president and Trump the Republican candidate for reelection, then the Democrats are kidding themselves about taking the presidency in 2020 and are following the flawed strategy of Hillary Clinton who bought into the erroneous polling numbers that showed she was way ahead in 2016.
Perhaps Rasmussen got lucky in 2016 with its call of a Trump victory and perhaps all the current pollsters have fixed their models so that their current analysis showing Trump in deep trouble are on the mark. It is way too early to speculate on where the 2020 race for the presidency stands and I always wonder whether all those phone calls to Americans get a truthful answer or whether voting decisions are made in a split second while filling out the ballot. Whether Rasmussen is right or wrong this time around or its competitors have a better handle on American political opinion will certainly shape campaign strategy, but Democrats beware- they ignored Rasmussen in 2016 and the rest is history.