It is not unusual for Presidents of the United States to offer key positions in their administration to family members – Eleanor Roosevelt was a valued advisor to her husband, Kennedy gave brother Bobby the Attorney General portfolio, and Clinton tasked Hillary with trying to get his health care bill off the ground. So when Donald Trump brings his daughter Ivanka into his inner circle it is not cause for outrage or even charges of nepotism. Trump trusts his daughter and apparently values her counsel.
As for Ivanka, she has told anyone who will listen that her goal is to quietly talk with her father and advance policy issues that are on her agenda such as parental leave, women’s pay and matters related to children. This may be true and hopefully she can influence her father on these key domestic issues. I am not convinced.
What worries me is that Ivanka’s advice and agenda, while worthy, seems misplaced. Perhaps she has talked to dear old dad about stupid tweets, perpetuating lies and gross exaggerations, supporting serial sexual harassers, and making unsubstantiated charges that weaken his already declining reputation and popularity, but if she has talked to him about his self-defeating behavior, her counsel is empty and routinely ignored.
There are two possible reasons for Ivanka in the White House – the President likes having her around and she enjoys all the attention that can advance her brand. Ivanka in the White House is not about advancing specific policies but rather protecting Trump Inc. and dear old dad. Ivanka to her credit is a far more attractive face of the Trump presidency; she speaks with more than a six grade vocabulary; her clothes actually fit her; and she is clearly smart and poised. – all those qualities missing from her father. She is not, however, an advisor or counselor or quiet force for change.
President Trump can pretty much bring into the White House who he wants, but Ivanka is more like administrative eye candy and guardian of the brand than a key cog in the governing arena. Until this country sees policies that makes the lives of Americans better, Ivanka will just validate the President’s phony effort to show in his words that he “loves women”, but not women who make a difference.